In Our World

In our world everything is commoditised; you can buy anything, even the things that shouldn't be for sale.

In our world the land is divided and valued according to its' size, resources and availability. In our world the value of a commodity or group of similar commodities is represented by an index; this index is a measure of the desirability of that commodity. The fluctuations in this index quantify the optimism, or contrary, in the future desirability of a particular commodity.

In our world the value of a company is determined by its' size, resources and desirability of the products or services it provides. In our world the value of a company or group of similar companies is represented by an index; this index is a measure of the success of that company. The fluctuations in this index quantify the optimism, or contrary, in the future success of a particular company.

In our world, if an index of commodities is a measure of their desirability, and an index of companies is a measure of their success. Then, an index of indices combined in a standardised way, by region, country or continent is a measure of financial security; the fluctuations in these types of indices determine the level of financial confidence in a particular region, country or continent.

In our world, the world is represented by a concise, manageable table. If the financial principles that underpin the data that represents the World Market is a measure of success, desirability and financial security, then we at Waterfall & O'Brien believe that these principles should be used as our financial guidelines.

In our world, if you are a bank, building society, private individual or specialist company providing funding to businesses or if you are an organisation co-ordinating grants or providing funds for specialist or niche scientific research, we welcome all potential investors who beleive, as we do, that appropriate strategic funding can make a successful company.

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